Rioja wineries miss out on Twitter communication possibilities, according to a study by UNIR and the University of Granada

22 July, 2019

A study focusing on the Rioja Qualified Designation of Origin (DOCa) carried out by UNIR Marketing professor Carmen Zarco and the expert from the University of Granada, Óscar Cordón, shows that only around 32% of the wineries affiliated to this Designation have a Twitter profile, although not all of them develop active and direct communication.